For those of you who now have an accessibility statement on your website, you may have had feedback that you have "links with no clear purpose" but what does this mean and how can you fix it? 

From Guideline 2.4.4 Link Purpose (In Context) and 2.4.9 Link Purpose:

The purpose of the link has to be understandable from the link text alone. This means you cannot just link the words “click here”. For example, a link to an external site done in this way would be inaccessible:

“For more information, click here.”

Instead, you can add the link like this:
“For more information, visit the Vision ICT website.” 

But why is this inaccessible? 

From what we understand, screen readers for the visually impaired have a function by which they can be read out just the links on a page without needing to have the whole page read to them again. This is a useful navigational tool and means that the person in question can get to the information they need faster. If your webpage has a few links on it like so: "BBC website" "click here" "read more" "our news page" then you can see how the first and last links have a clear purpose.

The click here and read more links have no clear purpose unless you click on them or read the text around them which is a privilege not everyone has. To change text within a link you can either do the whole link again or you can just type within the link what you want it to say and then remove the unneeded letters. No matter what you type within the underlined part of a link, it will not change the link destination.